THE EFFECT OF INTERNAL MARKETING PROCEDURES ON ADMINISTRATIVE QUALITY IN THE ALGERIAN LOCAL COMMUNITIES STUDY: THE MSILA MUNICIPALITIES /ALGERIA

Authors

DOI:

https://doi.org/10.22394/

Keywords:

Internal marketing, administrative quality, local communities, employees, public services, Algeria.

Abstract

This study reports the effect of internal marketing on administrative quality in the Algerian local communities (local government) to find out the optimal model that best represents their relation. The study covered 104 informants chosen on purpose, and used SPSS25 for statistical analysis. The results confirm that the procedures of internal marketing, namely empowerment, internal communication, and motivation have an effect on administrative quality in the Algerian local communities, and that each dimension of internal marketing has an effect on administrative quality.

Author Biography

  • Said Hadjal , University of Abbas Laghrour in Khenchla, Algeria

    Said Hadjal – University of Abbas Laghrour in Khenchla, Algeria (Boîte Postale 1252. Khenchela 40004 Khenchela Algeria) – Professor/Lecturer of the Laboratory of Business Incubators and Local Development; hadjal.said@univ-khenchela.dz. ORCID 0009-0006-3969-2114.

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Published

2026-09-30

Issue

No. 3 (2026): Municipality: Economics and Management

Section

MUNICIPAL SELF-GOVERNMENT IN RUSSIA AND ABROAD